Phoenix Dental Agency has released an on-demand educational webinar that examines strategies for dental practices considering changes to their participation in preferred provider organization (PPO) insurance plans.
Hosted by Phoenix Dental Agency Senior Marketing Advisor Sara Hansen, The PPO Toll: How to Build Patient Demand Without Dental Insurance Marketing focuses on approaches practices can use to strengthen patient demand before modifying their insurance participation strategy.
The webinar addresses a common concern among practice owners considering reduced PPO participation: the potential loss of patients. Rather than advocating for an immediate departure from PPO networks, the presentation emphasizes developing communication, operational, and patient engagement systems that may help practices transition more strategically.
“Many practices assume that reducing PPO participation automatically means accepting fewer patients or taking on more risk,” says Hansen. “In reality, the practices that navigate these transitions successfully prepare for change long before they make it. Building patient demand before reducing PPO dependence allows doctors to make strategic decisions instead of reactive ones.”
The webinar reviews operational, communication, and marketing considerations that practices may wish to evaluate before making significant insurance participation decisions.
“The practices that navigate PPO transitions successfully usually have strong communication systems, a clear patient experience, and marketing that reinforces the value of the care they provide,” Hansen says.
Drawing on her experience in dental office management and marketing, Hansen discusses strategies for strengthening internal communication, refining patient messaging, and supporting patient engagement.
The webinar is available on demand at no cost to dental practice owners and leadership teams. More information is available at: https://phoenixdentalagency.com/ppo-toll/.
