The Association of Dental Support Organizations (ADSO) has announced the keynote speakers for its 15th Annual ADSO Summit, scheduled for June 16–17 in Chicago. The event will feature futurist and leadership researcher Jacob Morgan as the opening keynote speaker and business strategist and former Amazon executive John Rossman as the closing keynote.
“Our industry is at an inflection point, with dental support organizations (DSO) playing an increasingly consequential role in modern dentistry. This year’s Summit brings leaders together to develop solutions and strategies they can take back to guide their teams and organizations into the future,” said Andrew Smith, CEO of the ADSO. “We are very excited to have two sought-after keynote speakers: Jacob Morgan and John Rossman. Jacob brings meaningful insight into the forces that reshape work and technology, while John offers practical guidance for building robust teams that deliver strong results in our dynamic industry.”
The Summit will focus on preparing dental support organizations to respond to ongoing changes in care delivery models, workforce expectations, and organizational leadership. Programming is designed to support leaders in developing strategies applicable to clinical and operational settings.
Morgan, known for his work on leadership and employee experience, will contribute to the session “Social Contract and Consumer Trends.” His research explores how evolving consumer expectations intersect with workforce dynamics and may influence healthcare delivery and patient engagement.
Rossman, who previously led the launch of Amazon’s marketplace business, will present during the session “How to Build High Performance Teams.” His discussion will address leadership approaches to innovation, organizational transformation, and team development, with an emphasis on practical frameworks relevant to DSOs.
The ADSO Summit is expected to convene CEOs and senior leaders from across the DSO sector for two days of discussion, collaboration, and analysis of current industry challenges and opportunities.
A detailed agenda for the 15th Annual ADSO Summit can be found on the ADSO website: https://www.theadso.org/2026-summit-agenda-page. Attendees can RSVP here.
