Ultradent Products, Inc. has refreshed its Opalescence™ whitening brand with updated product names and a more modern look, according to an October 15, 2025, press release from the developer and manufacturer of high-tech dental materials.
During the 35+ years since its launch, Opalescence whitening has transformed more than 100 million smiles worldwide, earning the trust of dentists and patients alike. The updated products, which leverage the same science-backed formulas and deliver the high-quality results that patients rely on, feature a more modernized appearance that Ultradent believes will better connect with patients and clinicians.
Earlier this year, Ultradent introduced Opalescence Pro™ in-office whitening, which was formerly Opalescence Boost™ whitening, and now, the company is introducing a refresh of its Opalescence PF™ whitening gel that it calls Opalescence Custom™ whitening gel. Although the products have new names and appearances, they continue to deliver the gentle, effective, and customizable whitening solutions that have made Opalescence whitening one of the top professional teeth whitening brands in the world.
“Opalescence whitening has set the standard in professional teeth whitening for decades,” says Ultradent president and chief executive office Dirk Jeffs. “Now, we’re refreshing the look and aligning the product family under a clear, modern identity, while continuing to offer the trusted formulas that have built that reputation.”
