MicroCare Medical recently announced the rebranding of its line of dental instrument cleaning products, previously marketed under the “Pro” label, to a new unified identity: Spec Clean™. The reformulated branding reflects the company’s aim to simplify product recognition and underscore the line’s applicability across various clinical environments, including dental, medical, and veterinary practices.
The Spec Clean™ product family includes enzymatic and ultrasonic cleaners, evacuation line cleaners, and disinfectant wipes. These products are designed to remove bioburden and organic contaminants from instruments and surfaces, supporting dental offices in meeting sterilization and infection control standards. The updated packaging features color-coding to streamline product selection and minimize cross-contamination risks.
“Spec Clean™ is everything our customers value—high-quality formulations, ease of use, and the performance they need to meet strict cleanliness standards,” Ray Bellavance, vice president of global sales and marketing at MicroCare, says a press release.
While the brand name and visual identity have changed, MicroCare Medical emphasizes that the formulations and performance remain consistent with what dental professionals have used for years. The company positions the Spec Clean™ line as residue-free and compatible with delicate or sensitive dental instruments.
Additional information about the Spec Clean™ product line is available at microcare.com/specclean.