Sunstar Americas, Inc., maker of the GUM® brand, and Dentistry.One, a virtual-first dental care platform developed by MouthWatch, Inc., have announced a national partnership aimed at expanding access to remote oral health services. The new initiative, called GUM™ Virtual Care, provides patients and consumers in the United States with AI-powered dental scans and 24/7 virtual dental consultations.
According to the companies, individuals can access Dentistry.One’s SmileScan™ tool using a smartphone by scanning a QR code. The code is available through select GUM® product packaging or may be provided during a dental visit. SmileScan™ analyzes photos submitted by the user and produces a report identifying possible signs of plaque buildup, gum inflammation, crowding, and other conditions. The report includes personalized guidance and options to connect with a licensed dentist via live video or asynchronous messaging, or to schedule an in-person appointment.
“This partnership reflects our commitment to advancing whole body health through healthy oral care routines,” said Alexandra Ewing, brand marketing, Sunstar Americas, Inc. “By connecting GUM® products with virtual oral care options, we’re empowering patients to take control of their oral health between dental visits, supporting prevention, early action, and better overall wellness. It’s one more way we're fulfilling our mission to help people everywhere lead healthier, better lives.”
According to the companies, users of GUM® products will also gain access to Dentistry.One’s full suite of services. These include live video consultations with licensed dentists, asynchronous photo reviews, oral health coaching, and coordination of care for in-person treatment. The services are intended to support patients between routine preventive visits.
“Our partnership with Sunstar enhances what’s possible in at-home oral care by pairing trusted GUM® products with seamless access to a nationwide network of dentists and services that make getting dental care easier than ever before,” said Brant Herman, founder and CEO of MouthWatch and Dentistry.One. “Together, we're expanding access, driving innovation, and helping more people build habits that lead to better oral and overall health.”
The companies state that the collaboration is built on a shared interest in early intervention and improved accessibility. By incorporating digital tools into daily routines, the partnership aims to promote proactive management of oral health.
SmileScan™ is not a diagnostic tool and does not provide medical advice. According to Dentistry.One, it is intended to identify general signs of common oral health concerns and connect users with licensed professionals for further evaluation and care planning.
More information and access to the SmileScan™ platform are available at https://page.sunstargum.com/gum-virtual-care.html.
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